Social media
Leverage Influencers in a Brand Marketing Strategy
Influencer marketing is not a new concept to brand marketing strategies however influencers have become an integral part of social media strategies and many brands …
What Happens if TikTok Gets Banned?
Almost everyone online has heard about TikTok. This short-form video social media platform took the social media world by storm, particularly during COVID-19, and has ...
The Impact of AI on Content Creation
The Impact of AI on Content Creation The digital world is abuzz with the rise of Artificial Intelligence (AI), and its impact is felt across ...
The Influence of AI on Social Media
The Influence of AI on Social Media Artificial Intelligence (AI) plays a significant and evolving role in social media. It has been influencing how platforms ...
Paid Adverting Award Winners – Web Excellence Awards
Paid Advertising and Landing Page Optimization Award Winner! Exciting news! We are thrilled to announce that our Paid Search team has won the “Best ...
Paid Advertising Award Winners – Web Excellence Awards
Paid Advertising and Landing Page Optimization Award Winner! Exciting news! We are thrilled to announce that our Paid Search team has won the “Best Paid ...
The Importance of Consistency and Branding in Social Media Marketing
What is Branding on Social Media? A brand is how people identify a company or product. Building a brand in social media marketing includes having ...
Meta to Delete Thousands of Audience Categories from Facebook and Instagram Ads
In a move newly announced in their Meta for Business blog post, the parent company of Facebook and Instagram shared their intent to remove thousands ...
LinkedIn Groups Versus Company Pages
I have been receiving one question quite often lately: What is the difference between a LinkedIn Company Page and a LinkedIn Group? Both of these ...
The Benefits of a Live Chat
Besides constantly hoping to wake up and have hair on my head, most of my day is spent trying to make our current and potential ...
How Netflix Changed the Face of Content Marketing
Before Netflix became the media giant it is today, CEO Reed Hastings did what no other streaming service had done before. Instead of only investing ...
The Power of Social Media: The Scandal Effect
The Game Changer It’s no secret, social media has changed the landscape of marketing in a way that surpassed even industry expert’s predictions. Between DVR ...
The #Rules of Hashtags
Once used as just a way to build traction through your Twitter, Instagram, or other social media accounts, hashtags have now grown to the point ...
