Penguin Preparedness Guide

January 8, 2016 by

Penguin Featured Image

Penguin, the one word that has struck fear into any SEO’s heart. Since the first iteration of Google’s Penguin algorithm in April 2012, the landscape of Search Engine Optimization has changed for all verticals. Gone are the days of comment spam, article marketing, and directory networks, and here to stay are more natural ways of earning back-links [Continue reading]

Filed Under: Google, Online marketing

Page Load Speed Pitfalls

December 29, 2015 by

Page Load Speed featured image

Page load speeds are encountered with each new page that is accessed, regardless of the focal point of a particular search. There are individual elements to each web page that will be individually called, and loaded each time the next page is visited. The speed of a website depends on more than local internet speeds, [Continue reading]

Filed Under: Analytics, Online marketing, SEO

Local SEO Basics

December 2, 2015 by

local-seo-image

Does your business rely heavily on local customers? If so, search traffic may have changed for your website on July 24th, 2014, the day that Google released their Pigeon algorithm and in turn, changed how your website shows up in local search results. Local SEO may seem indomitable to the uninitiated, but if you follow these easy [Continue reading]

Filed Under: Online marketing, SEO

PageRank’s Slow, Inevitable Demise

September 25, 2015 by

At one point in time, PageRank was the end-all when it came to determining a website’s validity, health, and overall value in a back-link profile. Every SEO from here to Antarctica boasted the ability to get links on “HIGH PR DOMAINS”. Unfortunately for that sales pitch, PageRank has taken a backseat in Google’s list of [Continue reading]

Filed Under: Google, SEO

Transparency in SEO

September 3, 2015 by

seo-report

Have you hired an SEO specialist to optimize your website for search engines? If so, one primary question you need to ask yourself is if the person or agency you hired is sending regular reports that show the work that they have done. Whether that is on-site or off-site optimization, transparency in SEO is one of the most [Continue reading]

Filed Under: Online marketing, SEO

How to Turn $700 into $500,000: The Power of Digital Marketing

July 20, 2015 by

aaaazzz

  The Power of Digital Marketing Everyday I get to see how beneficial online advertising is for Hive Digital’s clients. I don’t mean beneficial in a vague, esoteric sense. I get to see exactly to the penny how Hive Digital’s advertising team has profited for its clients, and today was no exception. One of our specialties is marketing for financial firms. One [Continue reading]

Filed Under: Online marketing, Paid Search

The Biggest Mistake You Are Making when Building Links

June 30, 2015 by

gollum

It happened again today. After helping a client build an amazingly effective natural, content-based link building strategy, links started pouring in and the complaints began. “The Page Authority isn’t high enough. The Domain Authority isn’t high enough.” Every time I hear this, I am reminded of a great presentation I saw from Wil Reynolds at Seer [Continue reading]

Filed Under: SEO

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