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Recent Industry Awards 2023
- Clutch Awards: "Top Company - Digital Marketing, CRO, Inbound" Winners
- Web Excellence Awards "Best SEO Campaign" Winner
- Global Agency Awards "Best PPC Campaign" Winner
- People's Choice Awards "Best Digital Marketing Agency" Winner
- Communicator Awards "Paid Advertising Campaign" Winner
10 Common Conversion Killers and How to Fix Them: A CRO Checklist for Marketing Managers
Achieving high conversion rates is important to business success, making conversion rate optimization (CRO) an essential element of any marketing strategy. Most websites, however, have a number of challenges that can interfere with their conversion performance,...
Streamlining Online Marketing with AI
ChatGPT, Gemini (formerly Bard), and many other machine-learning applications are being used as chatbots, virtual assistants, or to answer questions on your college exam, but how are marketers using these kinds of tools, and to what end can they be used to amplify and...
The Impact of AI on Content Creation
The Impact of AI on Content Creation The digital world is abuzz with the rise of Artificial Intelligence (AI), and its impact is felt across various industries, including content creation. AI-powered tools are capable of generating website content in various formats,...
The Influence of AI on Social Media
The Influence of AI on Social Media Artificial Intelligence (AI) plays a significant and evolving role in social media. It has been influencing how platforms operate, how users interact with content, and how businesses use these platforms for marketing and customer...
How Consistency Plays a Role in Digital Marketing Success
In digital marketing, consistency is the bedrock of success. It plays a necessary role in shaping a brand's identity, fostering customer trust, and ensuring the success of marketing efforts. For digital marketing agencies, earning that trust from your clients comes...
Atomizing Atomic Habits: The Second Law of Behavior Change
Last time, we went over the three chapters that make up Clear’s first law of behavior change: Make It Obvious. Now, we shift our focus to Clear's second law of behavior change: Make It Attractive. This section of the book starts with Chapter 8: How to Make a Habit...
The Demise of 3rd Party Cookies (3PCs)
Google’s latest announcement that they will be deprecating third party cookies this year is a huge deal when it comes to online marketing. Google Chrome’s phasing out of 3PCs has already begun with 1% of Chrome users now blocking the much maligned cookies. Here are...
Navigating Success: Conversion Rate Optimization Trends for Small Businesses in 2024
The digital marketing landscape continues to evolve, and small businesses must stay agile and embrace emerging trends in order to thrive. Stepping into the new year, the 2024 Conversion Rate Optimization (CRO) trends gaining the most ground focus on building...
Decoding Customer Behavior: Behavioral Marketing
Digital marketing moves fast, understanding your audience is more than a nice thing to have, it's a strategic necessity. Here at Hive Digital we have witnessed firsthand how behavioral marketing analytics can revolutionize marketing strategies. In this blog piece...
What Google Wants from Your Content
When it comes to the foundation of your digital marketing efforts, content has emerged as a key element in shaping your online visibility. Whether you're working on organic presence or Paid Search campaigns, both rely on driving someone to content that they'll...
Atomizing Atomic Habits: The Laws of Behavior Change
I did not expect Atomic Habits to open with a baseball bat to the face. Brutal. But little did I know a wealth of practical and useful life-advice would lie ahead after such a graphic beginning. I tend to find these “self help” books to be a little cheesy, but the...
Holiday Prepping for Social Channels
The holiday season is busy for everyone, brands and buyers included. Between visiting friends and family, the holiday season is also one of the biggest shopping times of the year for both brick and mortar stores and e-commerce stores. Social media offers brands a...