Online Marketing
Negative Keywords Do Not Affect Google AdWords Quality Scores. Yes, But…
Matthew Mierzejewski at the Rimm-Kaufman Group Blog has published an excellent post on why negative keywords do not affect Google AdWords Quality Scores. (He also …
Google AdWords Finally Brings Email Notifications & Alerts to MCC
If you manage multiple AdWords accounts using the Google Adwords My Client Center (MCC), two long-awaited features have just been added. 1) Email Notifications: You ...
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Making Valid AdWords Ad Testing More Valid
Jessica at PPC Hero makes an excellent point in her recent post “Never Odd or Even: PPC Ad Text Testing Made Easy.” It’s a factor in split ...
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Claim Your Facebook Place Now!
By now you must know that social media behemoth Facebook has thrown itself into the fast-growing location marketplace with its Places product. Places allows smart phone users ...
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Google: Agencies Must Provide More Transparency
Google‘s AdWords advertising division has announced that it will be tightening up reporting requirements for “partners” (i.e., third-party agencies that manage AdWords accounts for their clients) beginning ...
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Twylah Turns Your Twitter into a Blog
Twylah may be the best yet online upgrade to the default twitter.com interface, particularly if you’re desiring to build interactivity with your account and the ...
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Understanding Adwords Modified Broad Match Keywords
In July of 2010, Google AdWords announced a global rollout of a new broad match keyword modifier feature. This new feature is supposed to create ...
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AdWords Peel & Stick Keywords: The Importance of Negative Sculpting
If you’ve spent any time doing pay-per-click advertising, you’re probably familiar with the technique known as “peel and stick,” popularized by AdWords guru Perry Marshall. ...
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Facebook Community Pages Suck
If you’re a Facebook user, you were recently forced to either allow Facebook to turn all the keywords in your profile’s Info tab into active ...
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New from Twitter: Embed Tweets in Your Web Page
HOW TO: Embed a Tweet – http://bit.ly/bhXAlWless than a minute ago via bit.lyPete Cashmore mashable The above tweet was embedded directly into this blog ...
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How to Use Facebook as Your News Reader
UPDATED 2/23/2010 because of changes to Facebook’s user interface. Most everyone agrees that automatic feed systems such as RSS (Wikipedia) were a great leap forward ...
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New Facebook Share Via a Boon for Marketers
I’ve written before about several areas where Facebook’s Pages feature falls short of its potential value to marketers because of missing or limited features. Among ...
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Is Your Ad Split Testing Valid?
Among the most rudimentary, yet important, regular optimization tasks you should be doing for your pay-per-click advertising account is ad split testing. It is a ...
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Why Do Paid Search Advertising?
If you’re a beginner at Internet advertising, or just someone who knows “I ought to be promoting my site…”, Search Engine Land offers Five Most ...
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