Case Study
Tiny Vinyl Case Study
Tiny Vinyl is an independent record production company that produces playable, four-inch records for merchandising by musicians.
To achieve the client’s ranking goals, we executed a multi-faceted SEO strategy:
- Keyword Optimization: We conducted in-depth keyword research to identify high-impact search terms and strategically implemented them throughout the site’s content, metadata, and URLs.
- Content Enhancement: We expanded the existing site content by adding detailed product descriptions, an ‘About’ page, and a blog section that targeted relevant industry-related topics.
- Technical SEO Improvements: We optimized the website structure, improved site speed, and ensured proper indexing to enhance search engine crawlability
- Tracking & Performance Monitoring: We implemented tracking tools to monitor key performance indicators and conversion points, allowing us to refine strategies as needed.
Our SEO efforts led to a significant improvement in Tiny Vinyl’s search rankings. The most notable achievement was moving from being unlisted on the first page of Google to securing the #l ranking for their brand name. This milestone not only enhanced their online visibility but also contributed to increased website traffic and brand credibility. The company was satisfied for us to have returned great value with the limited budget that they had available.
At a Glance
Goals
- Increase rank
- Improve site structure
- Develop a strong keyword strategy
Results
- Tiny Vinyl became the #1 ranked site for their brand name
- Improved keyword relevance and audience reach
Learning
When appropriately optimized, small and growing businesses will benefit from concerted search engine optimization efforts, helping their brand be a force as it holds optimal positioning on results pages. Hive Digital brings expertise to help improve site structure and keyword targets to ensure brands own their name in search engines.
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