Case Study
MEDLIFE Movement SEO Case Study
MEDLIFE is a dynamic, non-profit organization dedicated to improving the lives of impoverished communities worldwide. Founded in 2002, MEDLIFE has grown into a global network of passionate students and volunteers who are committed to making a lasting impact. By partnering with local organizations and healthcare providers, MEDLIFE delivers essential medical care, educational programs, and sustainable development initiatives. Through their international medical brigades, student chapters, and fundraising efforts, MEDLIFE empowers communities to break the cycle of poverty and disease.
- Solidifying the Analytics Framework – Our first priority was ensuring accurate tracking. MEDLIFE Movement’s use of off-site forms and third-party tools required custom tag implementations, which we established to set a reliable baseline for future performance.
- Enhancing Content Optimization – We conducted a detailed page performance analysis, which became the foundation for MEDLIFE Movement’s refined blog content strategy. By optimizing their high-ranking content and building stronger internal cross-links and CTAs, we improved the value of their existing resources.
- Aligning Content with Sales Insights – Partnering with the sales team, we incorporated FAQs into site content, creating clearer paths for conversions.
- Creating Persona-Based Content Journeys – Through a content gap analysis, keyword research, and sales insights, we mapped out content needs for each stage of the buyer’s journey.
- Optimizing UX/UI and Landing Pages – We provided recommendations on MEDLIFE Movement’s website UX/UI and landing page structure to improve user experience.
Impressions: Increased by 59%, while clicks grew by an impressive 80% (Aug-Oct 2024 vs. 2023):
Keyword Rankings: Improved dramatically, climbing from 763 keywords in October 2023 to 1,800 keywords currently ( via Ahrefs):
Content Impact: High-ranking content optimization and persona-driven new content boosted engagement across the funnel.
Streamlined Conversions: Enhanced website user experience and aligned messaging led to more direct paths to donations, volunteer sign-ups, and participation.
At a Glance
Goals
- Improving Online Visibility – Enhance keyword rankings, impressions, and clicks to increase awareness of MEDLIFE’s mission and programs among their target audience.
- Driving Conversions – Optimize the website and content to encourage donations, volunteer sign-ups, and participation in initiatives.
- Strengthening Unified Messaging – Align content across the blog, website, and social media to deliver cohesive messaging.
- Streamlining User Experience – Improve website navigation and UX to create a seamless journey for visitors.
Results
- 59% increase in impressions and 80% boost in clicks
- Ranked keywords jumped from 763 to 1,800
- Enhanced user experience and clearer paths to conversion
Learning
Hive Digital cares deeply about using our expertise in digital marketing to do good in the world. We partner with organizations like MEDLIFE Movement and other non-profits in order to bring that mission to life.
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