Title tags are strong indicators of the page content to search engines. They are also the first thing a potential site visitor sees when viewing the search engine results. To best satisfy both, the same set of best practices can be followed. Before getting into specifics, from a general perspective the title tag should be written to accurately describe what that page’s semantic focus is using relevant keyword, and falls within a range of length while establishing brand awareness. It should be unique but structurally consistent across the website.
- KWTerm1 KWTerm2 KWTerm3 KWTerm4 | Widgets, Inc.
- Category Page: Ecommerce Hosting Solutions – HostBadger.biz
- Product Page: Men’s Game of Thrones T-Shirt | TV-Tees.com
- Blog Page: How to Jump Start Your Car – AutoHelper
I have a question. For a local landing page–meaning a website page that you’re trying to get to rank in Google local search results–how important is it to use the city and state in the title? Assume the page has other on-page indicators to Google that this page is for this business in this particular city. And assume that this page is the landing page shown for the particular office of the business in Google My Business. Is it still important to use the city in the title, or can one assume that Google “knows” where the business is, and use that title real estate for things like products/services keywords? And if it is still important to include the city in the title, what about adding the state?