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Title tags are strong indicators of the page content to search engines. They are also the first thing a potential site visitor sees when viewing the search engine results. To best satisfy both, the same set of best practices can be followed. Before getting into specifics, from a general perspective the title tag should be written to accurately describe what that page’s semantic focus is using relevant keyword, and falls within a range of length while establishing brand awareness. It should be unique but structurally consistent across the website.