Case Study
IPV4 Content Case Study
A leading company in working in the technical space of IPV4 transitions.
Recognizing the importance of audience-centric content, Hive Digital embarked on comprehensive audience research. This involved close collaboration with the client’s point of contact and leveraged the company’s in-depth knowledge of its primary tech audience. Expanding beyond this, Hive Digital also delved into understanding the client’s new target markets in the education and finance sectors.
This led to a comprehensive content strategy intended to help reach audiences with different pressures than historical targets.
The collaboration between Hive Digital and the client yielded impressive results. A regular cadence of new content was established, effectively engaging the new target audiences at various stages of the customer journey. This strategic content initiative led to a significant year-over-year growth in organic session contributions. According to Google Analytics and Google Search Console, the site experienced an uptrend in organic impressions and clicks:
The increase in organic visibility on Google drove a surge in traffic from the desired target audience, contributing to the client’s business growth. The data suggests improvements in leads and sales percentages, highlighting the success of the collaborative, insight-driven approach taken by Hive Digital and the client.
At a Glance
Goals
- Improve keyword visibility
- Refresh and create content
- Improve lead flow
Results
- 98% increase in impressions YoY for all Keywords
- 186% increase in impressions YoY for Blog Keywords
- 35% increase in clicks YoY
Learning
Companies looking to expand their core audience face challenges in visibility as they enter new markets. Hive Digital takes a research-based approach to content initiatives, ensuring efforts are focused on the best opportunity for traffic and conversions.
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The Insight
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