Case Study
Baird Quinn SEO Case Study
Hive Digital.
Baird Quinn LLC is a boutique employment and business law firm based in Denver, Colorado. With a focus on labor law, commercial disputes, and workplace litigation, the firm represents both individuals and businesses nationwide.
Their attorneys bring decades of experience and have been recognized by Super Lawyers, Best Lawyers in America, and other top legal directories. Baird Quinn is known for delivering high-quality, cost-effective legal solutions tailored to complex employment matters.
Hive implemented a tailored optimization plan for each page, ranging from quick metadata updates to full content rewrites. We also improved internal linking, fixed formatting inconsistencies, and made technical recommendations to support site speed, mobile usability, and crawlability. Recognizing the growing impact of AI in search results, we prioritized building deeper topical authority and aligning content more closely with user intent.
Hive Digital’s SEO efforts drove a powerful rebound in search visibility and engagement for Baird Quinn across QI 2025.
- Organic impressions rose from 291,818 in January to 361,000 in March-a +23.6% increase in just two months and +72.6% year-over-year.
- High-value legal terms exploded in visibility:
- Overtime-related keywords saw + 215.6% YoY growth
- FLSA terms rose +170.7% YoY
- Wage-related keywords jumped + 80.1% YoY
- Commission-related terms increased +14.5% YoY, up from just +1.2% in February
- Average session duration improved from 2:55 in January to 3:19 in March, showing stronger user engagement and content relevance.
- Organic sessions increased 39.7% from February to March (2,402 to 3,357), with the YoY decline shrinking from -22% to just -1.8%- a near full recovery in a single month.
- One newly optimized blog post saw a +64% increase in sessions after content updates, validating the page-level strategy.
At a Glance
Goals
- Recover organic search traffic impacted by recent Google algorithm changes and AI-driven SERP shifts.
- Re-optimize priority pages to improve rankings for core legal services.
- Strengthen content strategy and site structure to adapt to evolving SEO best practices.
Results
- Organic impressions and sessions saw consistent month-over-month growth across optimized pages
- Users spent more time on updated pages, indicating stronger engagement and content relevance.
Learning
Advances in AI have impacted search engine results pages, altering the landscape and drastically changing the trend lines companies may be accustomed to. Hive Digital team members are well-versed in helping sites adapt to change and continuously monitor results to make adjustments.
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