Content marketing
Generative Engine Optimization (GEO): What It Means for Your Digital Strategy
Search Is Changing… Again. <Insert eyeroll here> If you’ve been in digital marketing for a while, you know search never sits still. We’ve optimized for …
Conversational E-commerce: Shopify Knowledge Base App
AI has fundamentally changed the rules of e-commerce visibility. It’s no longer enough to wait for customers to land on your product page. The decision-making ...
How GEO Fits Into the Customer Journey
Aligning Content with How People Search in the AI Era Generative AI has officially rewritten the customer journey. Instead of the old-school, linear funnel, people ...
Writing Frameworks for Marketing Content: AIDA, PAS, and More
Great marketing copy rarely starts from scratch, it starts with structure. Writing frameworks like AIDA and PAS give your ideas direction, helping you connect with ...
What Are TOFU, MOFU, and BOFU in Marketing?
TOFU, MOFU, and BOFU are shorthand for the three stages of the marketing funnel: Top of Funnel, Middle of Funnel, and Bottom of Funnel. TOFU ...
Storytelling for Social Impact: How to Engage Donors and Advocates on Social Media
Social media moves fast. Algorithms prioritize engagement, attention spans are shrinking, and brands compete for visibility in an endless scroll of content. But one thing ...
Measuring Content Performance: Tools and Tactics for Better Insights
Creating great content is only half the battle, and as an 80’s kid, I learned early on that ‘knowing’ is the other half (thanks GI ...
Why Active Voice is Better than Passive Voice in Digital Marketing
“Gather around everyone, and we’ll discuss active voice and its role in digital marketing.” Wait, how about this… “Active voice and its role in digital ...
How Netflix Changed the Face of Content Marketing
Before Netflix became the media giant it is today, CEO Reed Hastings did what no other streaming service had done before. Instead of only investing ...
The Power of Social Media: The Scandal Effect
The Game Changer It’s no secret, social media has changed the landscape of marketing in a way that surpassed even industry expert’s predictions. Between DVR ...
An Insider’s View on Link Steroids
Two great passions in my life are baseball and SEO. Having played baseball throughout college and now leading link development at Hive Digital, there are ...
A product so boring no one will care
It doesn't matter if your product is boring, it's the story that sells.
Powerful Personal Branding via Content, Social Networking, & SEO
Personal Brand Authority Is Key to Customer Connection Recently I was asked to give a workshop for entrepreneurs and startup business people at the Ewing ...
The Future’s Most Coveted Position: Social Media Copywriter?
Everyone in the SEO world says it: “content is king.” This has been the golden rule for those “in the know” in SEO for years ...
