When should we expect Penguin in 2016?Google (mostly employees) has released a few hints about when we should expect the next algorithm update, but no date has been set-in-stone by anyone at Google. The closest we have gotten to a confirmation was from Google’s Gary Illyes who responded to a question on Twitter which can be seen below:
————————————————————-Update (January 20th, 2016): Thankfully, we have received a more specific time frame for a Penguin update! Gary Illyes (the gatekeeper for much Penguin information as of late) has responded on Twitter yet again, specifying that the algorithm will be released in “weeks”, more specifically in the First Quarter, see below:
Given this time frame, how does a website become well-prepared for an algorithm update?
@mrjamiedodd I’ll go with weeks. We’re aiming for launching penguin this quarter, but we don’t have a more precise timeframe.— Gary Illyes (@methode) January 19, 2016
————————————————————-Update (February 16th, 2016): And we have yet another update regarding the Penguin update, if you can even call it an update. Do not expect the Penguins to be released in the first quarter of this year, as a Webmaster Trends Analyst at Google has given us some insight on the impending update to their search algorithm, see below:
Historically, Google has released major algorithmic updates at the beginning of Q2, so we hope to expect to see a Penguin around April or May of 2016!
@alekseo It is still work in progress at the moment. I can’t tell when it will be rolled out. We are aiming at: “as soon as it is ready”— Zineb Ait (@Missiz_Z) February 16, 2016
Follow Search Engine Guidelines!First and foremost, abide by Google’s Webmaster Guidelines which can be found here. Any SEO with half a brain can read this guide and realize that almost EVERY strategy pre-2012 is listed on Google’s comprehensive Link Schemes list. If you are practicing any of the following, do yourself a favor, and stop immediately:
- Buying or selling links which includes trading free product for reviews.
- Link exchange or link trading.
- Article syndication & guest posting with keyword-rich anchor text.
- Automated link building which includes comment spam, forum profile creation, and many other strategies.
- Advertisements that pass PageRank.
- Poor quality bookmark or directory site links.
- Widely distributed footer, header, blogroll, or template links.