When should we expect Penguin in 2016?Google (mostly employees) has released a few hints about when we should expect the next algorithm update, but no date has been set-in-stone by anyone at Google. The closest we have gotten to a confirmation was from Google’s Gary Illyes who responded to a question on Twitter which can be seen below:
Even this answer from Gary was slightly dodgy, but we should expect the Penguins to be “freed” at some point early in 2016. Release date or not, if you have not prepared yourself (primarily your website) for the impending algorithm change, you may want to get a head start on your competition.
@elkeesmedia the penguins are getting closer to freedom, but we don’t have a specific date yet #freethepenguins @google @mattcutts— Gary Illyes (@methode) January 4, 2016
————————————————————-Update (January 20th, 2016): Thankfully, we have received a more specific time frame for a Penguin update! Gary Illyes (the gatekeeper for much Penguin information as of late) has responded on Twitter yet again, specifying that the algorithm will be released in “weeks”, more specifically in the First Quarter, see below:
Given this time frame, how does a website become well-prepared for an algorithm update?
@mrjamiedodd I’ll go with weeks. We’re aiming for launching penguin this quarter, but we don’t have a more precise timeframe.— Gary Illyes (@methode) January 19, 2016
————————————————————-Update (February 16th, 2016): And we have yet another update regarding the Penguin update, if you can even call it an update. Do not expect the Penguins to be released in the first quarter of this year, as a Webmaster Trends Analyst at Google has given us some insight on the impending update to their search algorithm, see below:
Historically, Google has released major algorithmic updates at the beginning of Q2, so we hope to expect to see a Penguin around April or May of 2016!
@alekseo It is still work in progress at the moment. I can’t tell when it will be rolled out. We are aiming at: “as soon as it is ready”— Zineb Ait (@Missiz_Z) February 16, 2016
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Some people are saying that it will launch in April. My own prediction was 1st of February (which was obviously false). I guess we will have to wait a bit more.
I’ve heard that it is supposed to be released in Q1, so we still have some time to see if that is true!