Canonical Attachments in WordPress

January 19, 2017 by

While working on a client project, I realized they had a significant number of PDF files that they had uploaded into wordpress, and this was creating some issues in organic search results. Most notably, many PDFs were outranking or replacing their post/page counterparts, and more importantly, the PDFs did not have CTA’s or analytics tracking. [Continue reading]

Filed Under: Analytics, SEO

Google Updated Penguin, Finally

November 29, 2016 by

The Penguin algorithm has been part of the lives of online marketers since early 2012 when the first iteration was unleashed and decimated an industry rife with easily repeatable spam. When Google updated Penguin for the first time, it hit many webmasters who utilized unnatural inbound linking as their primary strategy for ranking well in organic [Continue reading]

Filed Under: Google, Link Removal, SEO

How to Export/Import Redirects

October 25, 2016 by

Do you want to know how to import or export redirects from the Redirection wordpress plugin? This quick how to guide on using the wordpress Redirection plugin will show you step-by-step how to quickly and easily do so.

Filed Under: SEO

How to Apply For a Google AdWords Grant

October 13, 2016 by

Google Adwords Grant Guide Are you looking to advertise your nonprofit organization for free? If so, Google offers an AdWords grant for qualified nonprofit businesses which provides you with $10,000 a month to spend on Google AdWords.  You can drive extra traffic to your site with this kind of grant and strengthen your organization’s impact on the [Continue reading]

Filed Under: Paid Search

Facebook Ads or Google Adwords: Which is Right for Your Business?

September 27, 2016 by

Facebook Ads vs Google AdWords

For years now, many businesses have chosen to run advertisements on Facebook’s social network, or Google’s search and display network. In a way, common knowledge has precluded very many businesses from going cross-network and running a multi-pronged digital ad strategy. Traditional wisdom has cast Facebook ads as a more brand-conscientious approach, whereas AdWords has been [Continue reading]

Filed Under: Facebook, Paid Search

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