Max Horn

Max’s blend of artistic flair, marketing savvy, and data-driven approach makes her a valued member of our team and a standout in the industry. We are proud to have her on board, pushing the boundaries of digital advertising and inspiring us all.

Max is an integral part of our paid ads team, known for her expertise in building dynamic campaigns and strategies in the competitive world of digital advertising. A proud alumna of Columbus State University, she earned her Bachelor of Business Administration in Marketing, a field that has become her professional playground.

Her journey in digital marketing began in 2008, with a special focus on Google Ads. Max’s passion for Google Ads is rooted in its potential to create genuine value for customers, a principle that guides her approach to every campaign. She is particularly fascinated by consumer behavior, considering it the cornerstone of her planning and strategy development.

Max’s proficiency isn’t limited to creative campaign development; she’s also a self-confessed ‘Data Geek’. Her knack for dissecting trends and analyzing consumer data is key to her success in crafting targeted, effective advertising strategies. This blend of analytical and creative skills sets her apart in the field of digital marketing.

Beyond her professional life, Max’s artistic and creative talents add another dimension to her persona. Whether she’s analyzing data or painting a canvas, her creativity knows no bounds. Her team members often remark, “Three cheers for Max! We love working with you!” — a testament to her positive impact and the joy she brings to the workplace.

Email: [email protected]

LinkedIn: linkedin.com/in/horn-margaret/

How & When to Pivot Campaign Strategy : PPC Version

Posted: November 26, 2023

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GTINs: The Most Powerful Product Attribute You May Not Be Using

Posted: August 30, 2023

GTINs: The Most Powerful Product Attribute You May Not Be Using If you use Google Shopping Feeds, you’ve heard of GTINs. Missing or unknown GTINs is a common error in Google Merchant Center, but what does it mean and why is it important? Read below to learn more about how GTINs work and the impact – Read More

Leveraging AI for Paid Search and Product Ads: Gaining the Competitive Edge

Posted: July 26, 2023

AI is poised to reshape the way advertisers and businesses engage with potential customers. We must be willing to adapt and gain a deeper understanding of customer behavior, preferences, and trends. Leveraging AI will become a game-changer for advertisers and businesses seeking to optimize their ad performance. Whether your business is focused on acquiring new – Read More

Algorithms, Automation, Artificial Intelligence. Oh My.

Posted: June 23, 2023

Looking for insight into Google’s new ads automation? There’s a new training certification on Skillshop for Artificial Intelligence. The prep courses summarize the way Google leverages Artificial Intelligence to navigate ad placements, interaction, and search results across the web. Artificial Intelligence can be complicated and ambiguous, leaving much to the human imagination. It involves computer – Read More

Landing Pages vs. Web Pages – Why It Matters

Posted: March 21, 2023

Landing Pages vs. Web Pages – Why It Matters When it comes to online marketing, it’s important to understand the difference between a landing page and a web page. While both serve important functions, they have distinct purposes and designs that affect user behavior on the site. Understanding the key differences between landing pages and – Read More

Creating Effective Ad Copy for Search Campaigns

Posted: March 3, 2023

On average, consumers have an attention span of 8 seconds for ads.¹ Which means advertisers have an incredibly short time frame to capture attention. Google calls these “micro moments,” when a user scans the search page for a match to their goal. During this period, Ad copy plays a key role in attracting clicks. The – Read More

How To Rank Higher In Google Ads

Posted: January 24, 2023

HOW TO RANK HIGHER IN GOOGLE ADS Online advertising has become an essential and critical part of a brand’s growth strategy. Companies of all sizes invest in Google Ads each day to expand awareness and connect with customers. With the amount of users online at any moment, search engines have a myriad of opportunities to – Read More

Let’s Recap Google Ads in 2022

Posted: December 22, 2022

Let’s Recap Google Ads in 2022 The world of Digital Marketing is always changing and this has been especially true in 2022. PPC Advertisers experienced long term, major changes with Google Ads and 2023 will continue on this trend. From the interface to the audiences, here we recount some significant changes taking place on Google – Read More

What Is Performance Max in Google Ads

Posted: November 29, 2022

Performance Max Campaigns in Google Ads There’s a new campaign type available in Google Ads and after testing it across multiple accounts and different industries, here’s our take on performance max and how we leveraged its power to target potential customers at all levels of the sales funnel. Introduced at Google Live 2021, Performance Max – Read More

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