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The Hive Digital Blog

analytics

How to Automate Google Ads Data Pipeline with Azure Data Factory and ADLS

Streamlining Marketing Analytics: A Complete Guide to Automating Google Ads Data Pipeline with Azure Data Factory and ADLS

When social media and search ads are used together, their combined impact can be exponential.

Google AI Overview Tracking with Serp Api & Appscript

AI Overview Tracking with SerpApi & Apps Script – Complete Guide 2025

When social media and search ads are used together, their combined impact can be exponential.
Marketing data analysis dashboard showing attribution models and performance metrics

Marketing Data Analysis: Attribution, MMM & Growth Models Guide

When social media and search ads are used together, their combined impact can be exponential.
Mixpanel identity-resolution simple vs original id merge

Identity Resolution in Mixpanel: Simple vs Original ID Merge Methods

When social media and search ads are used together, their combined impact can be exponential.
Holistic Marketing: Integrate Data Sources with Mixpanel

Holistic Marketing: Integrate Data Sources with Mixpanel

When social media and search ads are used together, their combined impact can be exponential.
Web analytics dashboard displaying data visualizations and performance metrics."

Maximizing Business Growth with Mixpanel

When social media and search ads are used together, their combined impact can be exponential.
Analytics dashboard with Mixpanel's autocapture visualization

Unlocking Business Value with Mixpanel’s Autocapture Feature

When social media and search ads are used together, their combined impact can be exponential.
The integration of Google Sheets with Mixpanel for seamless annotation management using Google Apps Script.

Integrating Google Sheets with Mixpanel for Solid Annotations

When social media and search ads are used together, their combined impact can be exponential.
Integrating UserIDs To Drift Widgets

The Ultimate Guide to Integrating User IDs into Drift Widgets via GTM

When social media and search ads are used together, their combined impact can be exponential.
Integrating UserIDs To Marketo Forms

Integrating User IDs into Marketo Forms: A GTM Guide for Marketers

When social media and search ads are used together, their combined impact can be exponential.
Illustration of conversion rate optimisation strategies for SaaS websites

Easy CRO Wins for SaaS And Technology Websites

When social media and search ads are used together, their combined impact can be exponential.

The Demise of 3rd Party Cookies (3PCs)

Google’s latest announcement that they will be deprecating third party cookies this year is a huge deal when it comes to online marketing.  Google Chrome’s ...
Data Quality in GA4

GA4 – Data Quality and “(other)” Rows

Recent Features and Improvements in GA4 Improvements for large scale data are part of the latest announcements of new features and functionality for Google Analytics ...

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