Building a Foundation for PPC | Webinar

Date: February 25, 2021     Time: 2 PM ET | 11 AM PT     Duration: 50 mins

Register for this webinar now. 

Pay-per-click (PPC) advertising offers an effective and near immediate way of increasing a brand’s online visibility—but with so many feature-rich platforms to choose from and their varying capabilities within, the acts of choosing between, leveraging, and optimizing PPC initiatives can be a bit overwhelming. By building a strong foundation for PPC, focusing on its most basic elements, one can simplify the process of evaluating its channels, implementing new campaigns, and gaining the many benefits that come with a healthy and well-maintained account; whereas, not making use of these fundamentals can increase the chances of falling into some PPC’s most common pitfalls.

Join team members, Fred, Nina, and Sheffield for this 50 minute webinar, where you will learn the basics of PPC and how to apply your new knowledge in a way that can better position your brand and encourage online success.

In this webinar, you will learn:

• The basics of PPC and how it works
• How PPC can fit into your overall digital marketing strategy
• PPC best practices, and how to measure success
• Insight into tools and resources that can help enhance PPC performance and learnings

Our Experts:

Fred Dees
Hive Digital PPC Expert

Fred graduated from Clemson University with a degree in Marketing. He has lived in many different locations, from Charleston, SC to Aspen, CO to Asheville NC and two stints in Raleigh. Fred has worked in sales and advertising in many different industries, and has also logged two years as touring musician.

Nina Martinez
Hive Digital PPC Expert

Specializing in paid media advertising, market segmentation, website analysis, and conversion optimization, Nina leverages her professional background in both traditional and digital marketing to provide honest value to both clients and the communities they serve. She has dedicated her career to responsible marketing since 2008, and is a Senior Paid Advertising Consultant with Hive Digital.

Sheffield Pulley
Hive Digital Director of Growth

Sheffield joined Hive Digital in 2017. Sheffield is a proven professional excelling in the promotion of personal and team accomplishments with extensive, results-oriented sales management, marketing and business development experience.