Surprising Ways SEO & PPC Help Each Other | Webinar

Date: October 1, 2020     Time: 2 PM ET | 11 AM PT     Duration: 50 mins

Register for this webinar now. 

It is far too often that brands silo SEO and PPC efforts, managing them independently, and ultimately missing out on the many benefits that can be had in integrating the two channels. As such, many are surprised to learn that integrating SEO and PPC can lead to increases in online visibility, stronger opportunities for enhanced conversion rates, better-informed insights into audiences and their user behaviors, and more effective management of digital marketing budgets.

For others, where the notion of an integrated approach has always been acknowledged as an important item on their “to-do” list, actually putting the notion into practice can seem a bit more difficult—but not for long!

Join team members Tripp, Nina, and Sheffield for this 50 minute webinar, where you will learn how to assess SEO and PPC data, apply insights toward integrated strategies, and better leverage the two channels for your online goals.

In this webinar, you will learn:

• How to measure and assess the influence of PPC and SEO efforts relative to one another and on other channels
• How to create stronger performing web pages that serve both PPC and SEO
• How to discover new keywords, audience behaviors, and even new personas
• How to leverage data for overall improvements in website performance and budget allocation

Our Experts:

Tripp Hamilton
Hive Digital SEO Expert

With an in-depth knowledge pertaining to e-commerce clients working on WordPress, Shopify, and other CMS platforms—and a great deal of experience in areas of manual link penalties, local SEO, natural link acquisition strategies, and content optimization/strategy—Tripp has been working in digital marketing since 2012. He is a Senior SEO Consultant with Hive Digital, where he works to ensure the best focus and care is given to each client.

Nina Martinez
Hive Digital Paid Advertising Expert

Specializing in paid media advertising, market segmentation, website analysis, and conversion optimization, Nina leverages her professional background in both traditional and digital marketing to provide honest value to both clients and the communities they serve. She has dedicated her career to responsible marketing since 2008, and is a Senior Paid Advertising Consultant with Hive Digital.

Sheffield Pulley
Hive Digital Client Advocate

Sheffield joined Hive Digital in 2017. Sheffield is a proven professional excelling in the promotion of personal and team accomplishments with extensive, results-oriented sales management, marketing and business development experience.