by mtraphagen | Sep 7, 2011 | Analytics, Facebook, Google, Social Media, Twitter
What kind of social media marketer do you want to be? You want your marketing efforts to live “where all the retweets are strong, the ROI is good-looking, and the account engagement is above average.” (Apologies to Garrison Keillor!). But where is that...
by mtraphagen | Jul 12, 2011 | Social Media, Twitter
If you are a Twitter-holic–and especially if you tweet for a brand or organization–you’ve probably found that your tweets and re-tweets come in bursts. You’re only able to be on Twitter for certain chunks of time, and that’s when you get...
by mtraphagen | Apr 27, 2011 | Facebook, Social Media, Twitter
UPDATE: Since this post was written, Trunk.ly was acquired by AVOS, the new owners of Delicious, and the Trunk.ly service was discontinued. It’s happened to me time and again. Something comes up in a conversation, and I recall that at some point in the past...
by mtraphagen | Feb 9, 2011 | Twitter
NOTE: Since this article was written, Tweetdeck was acquired by Twitter, and the Deck.ly feature is no longer supported. Last week popular Twitter client TweetDeck announced a new service they are calling Deck.ly. Deck.ly–incorporated into the latest versions of...
by mtraphagen | Aug 12, 2010 | Twitter
Twylah may be the best yet online upgrade to the default twitter.com interface, particularly if you’re desiring to build interactivity with your account and the brand it represents. Twylah automatically collects all your tweets on a nicely-branded, blog-like...
by mtraphagen | May 10, 2010 | Facebook, Social Media, Twitter
Social web services like Facebook and Twitter present us with a daily avalanche of information, much of it in the form of links to outside sources. While much of it may be trash (as far as any individual reader might be concerned) there are often many jewels among the...
by mtraphagen | May 4, 2010 | Twitter
HOW TO: Embed a Tweet – http://bit.ly/bhXAlWless than a minute ago via bit.lyPete Cashmore mashable The above tweet was embedded directly into this blog post (look, Ma, no screen capture!) using Twitter’s new Blackbird Pie...
by mtraphagen | Mar 8, 2010 | Social Media, Twitter
Since its inception people have found many creative uses for Twitter, but to my mind one of the most useful has been as the collective, real-time public notebook for conferences and special events. Smart conference organizers establish and publicize a hash tag for...
by mtraphagen | Feb 22, 2010 | Facebook, Google, Social Media, Twitter
I’ve been an enthusiastic early adopter of Google Buzz since it appeared in my Gmail inbox the day after its unveiling. As a one-time huge fan of Friendfeed, the interface was immediately familiar (though lacking in some of Friendfeeds best features). I’d...
by mtraphagen | Sep 30, 2009 | Twitter
If you’re trying to do marketing on Twitter the “hard but right” way (i.e., actively engaging with and listening to followers instead of just link spamming), one of the most pain-in-the-but burdens you take on is deciding who is worth following back....
by mtraphagen | Aug 26, 2009 | Social Media, Twitter
It was inevitable: as fast as Twitter became the fastest-growing social media outlet, it also became a primo target for Internet spammers. Most people I know on Twitter who use it regularly have said that they’ve noticed a sharp uptick in the amount,...
by mtraphagen | Jul 6, 2009 | Twitter
I’m a huge fan of the Tour de France; love to know what’s happening over there as it’s happening. Downside of “over there” though is that most of the happening happens while I’m at work “over here.” So I was looking...
