by mtraphagen | Feb 22, 2012 | Google, Google+, Social Media
Latest guest post at Windmill Networking by Virante Director of Social Media Marketing Mark Traphagen. Our moms and our kindergarten teachers told us again and again: “It’s nice to share!” But why? How does sharing make things better? Before long the smartest kids...
by mtraphagen | Feb 17, 2012 | Google, Google+, Social Media
Did you know you have a business card you hand out every day on Google+? Hover your mouse over any Google+ user’s name. You’ll see a popover box with their cover photo, profile image, their name, a link to add them to circles (or showing what circles you...
by mtraphagen | Feb 12, 2012 | Google, Google+, SEO, Social Media
I was reading social media news posts in an iPad app I’ve used every day for the past year, when it suddenly struck me. What I was doing at that moment just two years ago I would have been doing with a search engine. The app is Zite. It spiders out through my...
by mtraphagen | Feb 6, 2012 | Google, Google+, Social Media
Update: This Google Plus Page Guide was updated 16 October 2013 to reflect changes to the Google+ interface. I miss my ’67 VW Bug. Armed with my grease-stained copy of the classic How to Keep Your Volkswagen Alive: A Manual for the Compleat Idiot, I could fix...
by mtraphagen | Jan 31, 2012 | Google, Google+, SEO, Social Media, Twitter
Google may have the world’s largest search engine, but they can turn it on a dime! Earlier today Google’s new Search Plus Your World (SPYW) disappeared from my Chrome browser for several hours. It was back to what looked like “Google Classic.”...
by Russ Jones | Jan 26, 2012 | Google, SEO
It is a growing conception of the SEO world that getting links from highly relevant pages is no longer just valuable, but necessary in order to rank. I am by no means the only SEO to doubt the veracity of these claims (here is Michael Martinez and Julie Joyce on the...
by ekoppel | Jan 26, 2012 | Analytics, Google, SEO
Google announced, via its Webmaster Central Blog, that it was making an update to the “Top Search Queries” data. Beginning today, Google Webmaster Tools Top Search Query report will take the average of a site’s top URL rankings for a query versus an...
by Russ Jones | Jan 25, 2012 | Free SEO Tools, Google, SEO
We recommend that all of our clients adopt a multi-site strategy for rankings, as it increases the number of sites they can have ranking for any particular target keyword phrase. This multi-site strategy also helps mitigate some of the risks of search engine...
by mtraphagen | Jan 24, 2012 | Google, Google+, Social Media
I have a guest post on Neal Shaffer’s Windmill Networking Blog, titled “The First 5 Things You Should Do with Your Google+ Business Page.” So you’ve followed the sage advice of savvy social media experts like Neal Schaffer, telling you why you need...
by mtraphagen | Jan 18, 2012 | Google, Google+, Social Media
Google+ keeps rolling out the innovative (and often fun!) new features. Now you can start a conversation around any Google+ search stream. Here’s how it works on a breaking news item (about the Costa Concordia, a luxury liner that ran aground off Italy): Now at...
by mtraphagen | Jan 13, 2012 | Google, Google+, SEO, Social Media
There’s a great deal of hooplah online right now about the new Google “Search plus Your World” implementation that adds personalized search (with Google+ content front-and-center) as the default view for most searcher’s SERPs. Almost all of the...
by mtraphagen | Jan 11, 2012 | Google, Google+, Paid Search, SEO, Social Media
On January 10, 2012, Google began to roll out its new “Search plus Your World,* which subdivides your search results into personalized results and non-personalized results. The personalized results side now shows a ramped-up “social search,” pulling...