We improve user tracking for better organizational decision making!
Hive Digital has been providing website analytics services since 2002. Website analytics is a method of data collection to determine the source and behavior of visitors to your website. Hive Digital utilizes website analytics to develop key performance indicators (KPIs), to pinpoint lost opportunities, improve conversion rates, and help clients identify media campaigns that are over or under-performing. The goal of any marketing campaign is to manipulate user/visitor behavior to influence them to perform a preferred action, and proper tracking is the first step to effective marketing.
Hive Digital provides general analytics consultation services to assist you in troubleshooting specific problems you may be facing in getting tracking users, or establishing accurate reporting of analytics data.
Consultation costs range from $150 – $250 hour depending upon your commitment and specific needs.
Most customers begin with 3-4 hours of Consultation dedicated to reviewing their analytics installation and determining recommendations for tracking improvements and establishing KPI’s for ongoing monitoring.
Hive Digital provides this one-time service to assist you in kick-starting analytics efforts. Hive Digital provides a strong emphasis on proper optimization of profiles for measuring ROI. Analytics set-up services include:
- Website analysis to determine a customized analytics tracking code installation
- Assistance in identifying and implementing appropriate tracking goals and identifying KPIs
- Creating multiple tracking profiles to segment various sources of website traffic
- Testing to ensure proper installation of analytics tracking.
In addition to Google Analytics, Hive Digital can assist with installation of heatmapping, call tracking, and other analytics services.
Pricing for analytics set-up can range from $750 to $2,500 depending upon the size of the site and specific needs.
Hive Digital provides ongoing monitoring of your analytics data with regular reporting and meetings to provide guidance toward optimization and improvement of KPIs.
Monitoring services including ongoing establishment of analytics tracking across active marketing channels, monitoring of analytics tools with alerts, and comprehensive reporting of key performance indicators, trends, SEO and Paid Search Value, hidden and missed opportunities, weaknesses, and detailed recommendations for improvement. Reporting is typically provided monthly, but custom reporting intervals are available.
Analytics monitoring is a custom service, with pricing typically ranging from $450 to $2,000 per month.
Conversion Optimization and A/B Testing
Conversion tracking and optimization is a critical component for any marketing effort. Through proper tracking of user behavior and development of Key Performance Indicators (KPIs), your organization will be able to make the changes that really matter.
We will help you determine the best metrics to track that will positively impact your goals. We start by bringing together your organization’s key personnel and determine what is important. We then create a custom KPI report specifically for you, offering suggestions and changes that will help you thrive.
Hive Digital offers several different types of customized tracking solutions to assist with establishing benchmarks and monitoring changes for conversation rate optimization
Development and monitoring of KPIs creates accountability within your organization and with the vendors you choose in marketing/promoting your website.
Our experts help you identify and benchmark your KPIs and interpret the data so you can focus on improving metrics and your bottom line!
They pointed me to tools and techniques that I was able to adopt for my website years before they became commonplace and years before any other hospital was doing it.
That integrity piece is tremendously meaningful to me. I need to know that people tell me the truth, whether it’s what I want to hear or not. Hive Digital has always been good in doing that.
Hive Digital has maintained a A+ BBB rating and is a recommended vendor by Moz. All of Hive Digital’s analytics are certified for Google Analytics, and are constantly developing new techniques to better track user behavior.
Recent analytics tips and trends from the Hive Digital Marketing Blog:
Page load speeds are encountered with each new page that is accessed, regardless of the focal point of a particular search. There are individual elements to each web page that will be individually called, and loaded each time the next page is visited. The speed of a...read more
It is inevitable that with the release of any major update from Google we will see the quintessential “winner vs loser” list and some speculation as to why certain sites topped the list and others faltered. While the approach is itself not flawed, the...read more
There are so many metrics from so many different vendors in SEO these days. As much as we hate Google pulling referral keyword data from our analytics tools, we are in a golden era of SEO data. We have a half dozen or so link data sources, a trove of rankings data...read more
Our Experts in Website Analytics
Jeff Staub, CEO of Hive Digital specializes in marketing strategy, paid search, web analytics, and SEO initiatives. Jeff has a B.A. from Elon University and a B.S. from Colorado State University with a focus on...Read More
Nina Martinez has dedicated her career to responsible marketing since 2008, with a wholehearted belief in advertising with integrity and a methodology that ensures honest value to both clients and the communities they serve....Read More
John Gibbings has been working, adapting and succeeding within organic search for multi-million dollar companies since 2011. He is a Senior SEO Consultant with Hive Digital, where he works hand in hand with the...Read More
Will Hare joined the Hive Digital team as a Paid Search Analyst in 2016. Will graduated from North Carolina State University with a degree in Communications and a minor in Film. During his time...Read More