Paid Search: Hive Digital blends enterprise level expertise and boutique quality service!

Hive Digital

We improve your paid search traffic!

Premier Google PartnerHive Digital has been providing paid search marketing and CPC services since 2002.    Paid search services range from consultation and one-time optimizations to ongoing management and aggressive growth into multiple paid search channels.

Hive Digital has pioneered the “rent to own” strategy for SEO, which starts by utilizing Google Adwords and other paid search channels to generate immediate traffic and revenue for our clients while collecting valuable data for longer-term strategies.

The ultimate goal is to identify and maintain a profitable niche for your business through paid search and utilize the constant feedback loop to improve other areas of your marketing efforts.

Paid Search Consulting

Hive Digital provides Paid Search Consultation services to assist you in troubleshooting specific problems you may be facing in getting conversions and ROI from your paid search accounts.   Consultation is also provided to help companies identify viability in leveraging a paid search campaign and assisting non-profits in applying for the Google Grants program.

This service is ideal if your paid search accounts have flat-lined and you are looking for new perspectives for keywords and techniques, need a firm to provide assistance with conversion optimization, need assistance in building an account, or if you need assistance with managing/directing initiatives with your internal teams.

Consultation costs range from $150 – $250 hour depending upon your commitment and specific needs.

Paid Search Audit

Hive Digital provides one-time reviews, quarterly reviews, and similar audits of paid search accounts to identify missed opportunities and wasteful spending.  This service focuses on providing clients with an itemized list of detailed recommendations to maintain a healthy paid search account.

A poorly conceived and mismanaged account can cost a company thousands in unneeded expense and bring unqualified traffic to a site that rarely converts.  Common discoveries include lack of negative keyword matching and proper match-types, improper campaign structure, low quality scores due to poor ad copy or landing page selections, and many other overlooked best practices that drive up click costs and ruin the potential for positive ROI within the account.  Hive Digital’s team of experts identifies the steps needed to get your account on the right track to profitability!

Pricing for paid search audits range from $750 to $2,500 depending upon the size of the account and needs.

Paid Search Management

Hive Digital offers ongoing management of paid search initiatives.   This entails one of Hive Digital’s certified professionals providing daily management and monitoring of the accounts to improve upon click-through rates, decrease costs, improve conversion rates, and other metrics targeted.

Reporting is provided monthly along with meetings to discuss progress of the campaigns and recommendations for changes to landing pages, budgets, etc. to improve conversion rates and ROI of the account.

Ongoing management is provided as a percentage of adspend with a $400 per month minimum fee.

Conversion Tracking and Optimization
Conversion tracking is a critical component for any marketing efforts.  In addition to establishing appropriate conversion tracking through the paid search platforms, Hive Digital has a full service offering for call tracking, website analytics, conversion optimization, and KPI reporting.

In addition to maintaining a A+ BBB rating and being a recommended vendor by Moz, Hive Digital is proud to have won the Compass Award for our paid search efforts!   All of Hive Digital’s paid search staff are Adwords Certified and are knowledgeable in promoting businesses in other paid search channels such as Bing’s Adcenter, Facebook, LinkedIn, and more as may be appropriate depending upon whether your business focuses on B2C or B2B.

Our philosophy on paid search is to develop a profitable marketing channel for your business within this highly competitive marketplace.

Our experts help you identify and eradicate inefficiencies within your paid search account and leverage the data for conversion optimization efforts and organic keyword research.

Get help from an expert!

They pointed me to tools and techniques that I was able to adopt for my website years before they became commonplace and years before any other hospital was doing it.

University Health System

That integrity piece is tremendously meaningful to me. I need to know that people tell me the truth, whether it’s what I want to hear or not. Hive Digital has always been good in doing that.

Oasis Wellness

One thing that truly sets Hive Digital’s paid search service apart from others is the commitment to provide non-automated management of accounts.  Hive Digital has long-felt that a paid search account should be closely monitored and optimized by experts versus algorithms. Another major differentiating factor is Hive Digital’s commitment to ensuring the paid search account and associated data are all fully owned by the client.

Many paid search agencies may provide a low cost management service, but the account and its data belong to the agency and the clients have no rights to retain that data.   This can create serious issues for future growth!

Recent tips and trends from the Hive Digital Marketing Blog:

How to Apply For a Google AdWords Grant

Google Adwords Grant Guide Are you looking to advertise your nonprofit organization for free? If so, Google offers an AdWords grant for qualified nonprofit businesses which provides you with $10,000 a month to spend on Google AdWords.  You can drive extra traffic to...

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Why Facebook Advertising is Good for Business

In the social media realm, the platform that continues to dominate the field is Facebook. As of January 2016, there were more than 1.65 billion active Facebook users around the world (Statista). Many of those users view Facebook as a way to see what their friends are...

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Our Experts in Paid Search Marketing

Jeff Staub

Jeff Staub

Jeff Staub, CEO of Hive Digital specializes in marketing strategy, paid search, web analytics, and SEO initiatives. Jeff has a B.A. from Elon University and a B.S. from Colorado State University with a focus on...

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Nina Martinez

Nina Martinez

Nina Martinez has dedicated her career to responsible marketing since 2008, with a wholehearted belief in advertising with integrity and a methodology that ensures honest value to both clients and the communities they serve....

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Megan Bostwick

Megan Bostwick

Megan Bostwick began at Hive Digital in March 2014 as an SEO Analyst and has expanded her knowledge to become an expert in Paid Search and Facebook advertising.

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Will Hare

Will Hare Paid Search

Will Hare joined the Hive Digital team as a Paid Search Analyst in 2016. Will graduated from North Carolina State University with a degree in Communications and a minor in Film. During his time...

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Google Certified Partner

Get Started

800-650-0820

Hive Digital can help you get the most out of your website. Simply fill out this form, and we'll get back to you with a free quote. No risk, no obligation.

Hive Digital respects your privacy. We will never spam you or sell your information to any third party. Privacy Policy


Get Started

800-650-0820

Hive Digital can help you get the most out of your website. Simply fill out this form, and we'll get back to you with a free quote. No risk, no obligation.

Hive Digital respects your privacy. We will never spam you or sell your information to any third party. Privacy Policy

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