The Demise of 3rd Party Cookies (3PCs)

The Demise of 3rd Party Cookies (3PCs)

Google’s latest announcement that they will be deprecating third party cookies this year is a huge deal when it comes to online marketing.  Google Chrome’s phasing out of 3PCs has already begun with 1% of Chrome users now blocking the much maligned cookies.  Here are...
Funnel Reports in GA4

Funnel Reports in GA4

Google has recently enabled the ability to create custom funnel reports in GA4 allowing you to visualize and evaluate the customer journey while on your site. By determining relevant steps in the desired task process you can now better determine when users drop off...
GA4 – Data Quality and “(other)” Rows

GA4 – Data Quality and “(other)” Rows

Recent Features and Improvements in GA4 Improvements for large scale data are part of the latest announcements of new features and functionality for Google Analytics latest release of GA4.  These new improvements include a more expanded use of the data quality icon at...
The Benefits of Measuring Key Metrics for SEO

The Benefits of Measuring Key Metrics for SEO

At its core, search engine optimization is about improving visibility in the search results so you can increase traffic to your website. The tricky part is in making sure you’re showing up in front of the right audience to drive the right traffic. Over the life...