Today, I watched Google’s webinar presentation on the new Google Tag Manager tool (Nov. 13, 2012). I must say I was somewhat impressed with the way Google is attempting to mitigate issues that complicate the tagging problems that both developers and marketers often face. Google Tag Manager Addresses Previous Issues These issues typically revolve around [Continue reading]
November 7, 2012 by nmartinez
Session Details This session is entitled “Increasing ROI with Data-Driven Decisions” and is moderated by William Grizack, Chief Strategy Officer at The Variable (@billgriz341). Panelist include Jim Davidson, Manager of Marketing Research at Bronto (@JimSaidIt); Eric Holt, Account Director, Product Sales at Advertising.com (@aol); Mark Rockett, Founder & CEO at Rockett Interactive, Inc. (@markrockett); and [Continue reading]
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